Privacy Policy


Privacy Policy

Luxe & Lovely

Last updated: 18/01/2026

 

Luxe & Lovely is committed to protecting your privacy and handling your personal data responsibly and transparently. This Privacy Policy explains how we collect, use, store, and protect your information when you shop with us, take part in live sales, or interact with our website.

1. Who we are

Luxe & Lovely (“we”, “us”, “our”) operates an online store and live sales via Shopify.

If you have any questions about this policy or how your data is handled, you can contact us via our website or social channels.


2. What information we collect

We may collect the following personal information:

  • Your name
  • Email address
  • Shipping and billing address
  • Phone number (if provided)
  • Order details and purchase history
  • Payment confirmation (payments are processed securely by Shopify and payment providers — we do not store card details)


3. How we use your information

We use your information to:

  • Process and fulfil orders
  • Collect deposits and final balances from live sales
  • Ship your orders to the correct address
  • Communicate with you about your order or basket
  • Provide customer support
  • Comply with legal and accounting requirements

We do not sell or rent your personal data to third parties.

 

4. Live sales & deposits

When you participate in a live sale, we collect and use your information to:

  • Track claimed items
  • Hold baskets for the stated period
  • Process deposits and final balances
  • Arrange shipping once checkout is completed

Your data is only used for order management and fulfilment.


5. Legal basis for processing (UK GDPR)

 

 

We process your personal data under the following legal bases:

  • Contract – to fulfil your order
  • Legal obligation – for tax and accounting records
  • Legitimate interests – to manage live sales and customer communication


6. How we store and protect your data

Your information is stored securely using Shopify’s platform and trusted third-party services.

We take reasonable steps to protect your data from loss, misuse, unauthorised access, or disclosure.

 


7. How long we keep your data

 

 

 

We keep personal data only for as long as necessary to:

  • Fulfil orders
  • Comply with legal and accounting obligations

You may request deletion of your data where legally permitted.


8. Sharing your data

 

 

 

We may share your information with

  • Shopify (our ecommerce platform)
  • Payment providers (to process payments securely)
  • Delivery partners (to ship your order)

All third parties are required to handle your data securely and lawfully.

 


9. Your rights

 

 

 

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (where applicable)
  • Object to or restrict processing in certain circumstances

To exercise any of these rights, please contact us.

 

 

10. Cookies

Our website uses cookies to ensure proper functionality and improve your shopping experience. You can manage or disable cookies through your browser settings.

 


11. Changes to this policy

 

 

 

We may update this Privacy Policy from time to time. Any changes will be posted on this page.


12. Contact

 

 

 

If you have questions about this Privacy Policy or how your data is handled, please contact us via the Luxe & Lovely website.